In 2007 Eduardo Poza , a young entrepreneur and lover of the Verdejo variety, began to develop the ambitious project of recovering the identity of the Verdejo variety, under a modern brand “VERDEAL”. For this he blindly bets on the Rueda denomination of origin, looking for that own DNA, that varietal identity. Verdeal is a continuous search to satisfy contemporary palates, within the idea of generating a brand that is stable over time and committed to the geographical area, a symbol, an identity.








